About Us

Sown & Stitched began as a simple hobby and grew into something much more meaningful. What started with a love for sewing — and a lucky find of my first embroidery machine at an estate sale — quickly turned into a passion for machine embroidery and creative design. Once I started stitching, I was hooked.

I live just outside of New Berlin, Illinois with my husband, Luke, and our two boys, Lee and Joel. After creating embroidered pieces for family and friends, I felt encouraged to take a leap of faith and turn this passion into a business. With their support, Sown & Stitched was born.

This business was originally called Made by Maddie, but after much reflection, I realized I wanted a name and brand with deeper meaning — something I could grow, nurture, and be proud of for years to come. Sown & Stitched represents exactly that: sowing my seeds of faith into this business and stitching everything with purpose.

Our motto says it best:
Sown in faith. Stitched with purpose.

At Sown & Stitched, I specialize in custom machine embroidery, including logo embroidery, custom apparel, and personalized creations. I truly love bringing ideas to life — whether that’s helping a business showcase their brand or creating something unique and meaningful just for you.

Every order placed is more than just a project; it’s a blessing to our family and a reminder of why this journey started in the first place. Thank you for supporting a small business, trusting me with your ideas, and being part of this story. I’m so grateful you’re here.